Posts Tagged: website text

Easy Reader

When choosing a background color for the text in your site, make sure it is easy on the eyes.  Reading online is difficult to begin with, so use a high contrast – light background with dark text or vice versa.  Most people are used to seeing a light background with dark text – that’s what… Read more »

Writing For Your Site

I recently had a conversation about what pronouns to use when writing copy for a web site.  This can seem especially tricky if you are self employed; how do you strike a balance between sounding professional, yet approachable? If you have a business, I recommend writing in third person narrative (“we”, “she/he”, “our”),  as if… Read more »