A poster I saw recently read: “Think once before you speak, twice before you act, and 3 times before you tweet”. With twitter so readily at our fingertips, it’s easy to fire off a tweet before thinking through the implications of what we’re sending out. The internet is rife with stories about companies that (sometimes unwittingly) sent out offensive tweets, or ruined their corporate images by getting caught up in a twitter war with another user. Sometimes it can be too tempting not to send out a sharp-tongued reply to another tweet, but more often than not this can end badly. So think before you tweet or have someone else think about your tweet before you send it out.