Alarming, isn’t it? Using all caps is like someone shouting at you – and no one likes that. Using all caps may be considered offensive and aggressive to many readers.
Instead of using capital letters to make a headline stand out, try other formatting to achieve the same effect:
- Make the word or phrase bolded
- Use a different color
- Use a different font or font size
- Use Italics
- Place extra spacing around a headline to make it stand out
But remember to keep the effects to a minimum – when you try to make everything stand out, nothing does.