AVOID USING ALL CAPS

Alarming, isn’t it? Using all caps is like someone shouting at you – and no one likes that.  Using all caps may be considered offensive and aggressive to many readers.

Instead of using capital letters to make a headline stand out, try other formatting to achieve the same effect:

  • Make the word or phrase bolded
  • Use a different color
  • Use a different font or font size
  • Use Italics
  • Place extra spacing around a headline to make it stand out

But remember to keep the effects to a minimum – when you try to make everything stand out, nothing does.