A good rule of thumb when deciding which colors to use in your site, is to stick to the colors that are already in your logo or corporate identity. The benefits of coordinating your web colors with your other media include:
- Easy identification of your business
- Coordination of all your online & offline marketing pieces
- Focused marketing message
- Establishes credibility
Don’t love your company’s colors? Use complimentary colors and use your company colors to highlight.