A poster I saw recently read: “Think once before you speak, twice before you act, and 3 times before you tweet”. With twitter so readily at our fingertips, it’s easy to fire off a tweet before thinking through the implications of what we’re sending out. The internet is rife with stories about companies that (sometimes unwittingly) sent out offensive tweets, or ruined their corporate images by getting caught up in a twitter war with another user. Sometimes it can be too tempting not to send out a sharp-tongued reply to another tweet, but more often than not this can end badly. So think before you tweet or have someone else think about your tweet before you send it out.
Alarming, isn’t it? Using all caps is like someone shouting at you – and no one likes that. Using all caps may be considered offensive and aggressive to many readers.
Instead of using capital letters to make a headline stand out, try other formatting to achieve the same effect:
- Make the word or phrase bolded
- Use a different color
- Use a different font or font size
- Use Italics
- Place extra spacing around a headline to make it stand out
But remember to keep the effects to a minimum – when you try to make everything stand out, nothing does.
A good rule of thumb when deciding which colors to use in your site, is to stick to the colors that are already in your logo or corporate identity. The benefits of coordinating your web colors with your other media include:
- Easy identification of your business
- Coordination of all your online & offline marketing pieces
- Focused marketing message
- Establishes credibility
Don’t love your company’s colors? Use complimentary colors and use your company colors to highlight.