Did You Know?... Wordy Words
(Originally posted 9/17/07)

We've all seen the web sites that are so busy explaining, in very lengthy terms, how amazing and wonderful their products and/or services are. Four paragraphs in, you realize that you still don't know what the company does. While users expect to find content and information on a site, that information should be clear and concise, enabling visitors to understand your business within the first few sentences. Headers that announce "The best service in the world!" are empty and meaningless since every company could claim that. Tell your visitors who you are, what you do and why they should trust you over one of your competitors. The Internet is a great way to establish trust and inspire confidence in customers so be sure to use it to your advantage.

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